Bioworld Merchandising (India) Pvt. Ltd., is India’s leading licensee for top brands and a subsidiary of the USA based Bioworld Merchandising Inc.

Bioworld India creates, promotes and sells branded and licensed apparel, footwear and accessories. It is targeting the global youth through ‘Free Authority’ and ‘Virtis’ brands and kids through its ‘Kidsville’ brand. The Company provides customers with a focused selection of high-quality, fun, colorful, fashion merchandise at compelling values. Currently, Bioworld has official license of over 100 top brands. i.e. Superman, Batman, Marvel, The Simpsons, Garfield, The Beatles, Guns n Roses, Pink Floyd and many more.

Bioworld India has the strongest and biggest distribution channel for retailers across India. Since its inception, it has been growing at a remarkable pace with access to over 400 key account retailers, 100 distributors and 2100 POS in its 4 years of operations in India.

With over 10 years in the business, Bioworld is the vendor of choice of licensors and retailers globally. Listed by License! Global Magazine as Top Global Licensee, Bioworld sets standard for quality merchandise.


Making products is just a part of what we do. Even more important is making a connection with a brand’s audience. We are gamers, music lovers, movie buffs, fashionistas, partiers – you name it, we’re immersed in it. When we conceive and design a brand’s product, we ensure it is inspired by creativity and is superior in quality.

Our licensed properties and designs portray a lifestyle-oriented message appropriate for today’s consumers. We help our partners engage their target audience by providing strong marketing support across multiple platforms i.e. branding, promotions, advertisements, PR, Digital Marketing, Social Media etc. The marketing strategies are developed specifically for each retail tier to ensure product differentiation and specialization.

Our trusted network ensures the operation runs like clockwork. Whether the market is a multinational retailer, exclusive boutique or a single independent record store, we get the message out.